Wool&Prince is our premium merino wool menswear brand. Select menswear is now available to order on wool&, so you can get back to the things you love doing.

We don’t make bold claims lightly, but you’re looking at the first ever thoughtfully designed undershirt made from 100% merino wool. Our undershirt has two critical improvements: a long, snug torso for best-in-class “stays-tucked-in” fit and a wider/longer v-neck opening to hide the undershirt from “peeking out”.

Pair that with our super-soft, custom developed merino fabric, and you’ve got yourself—another bold claim coming at you—the best undershirt on the market. It’s so comfortable that you might just sleep in it.